Branding as a strategic means for new ventures

a framework development and its verification based on start-ups located in the Technopark Lucerne

Authors / Contributors:
Marc Hadorn
Place, publisher, year:
Lucerne : Lucerne University of Applied Sciences and Arts - School of Art & Design, 2011
Physical Description:
55 Bl. : Ill. ; 30 cm
Format:
Book (Theses)
ID: 026726459