Handbook on brand and experience management
| LEADER | cam a22 4 4500 | ||
|---|---|---|---|
| 001 | 172411386 | ||
| 003 | CHVBK | ||
| 005 | 20201017052131.0 | ||
| 007 | cr ||||||||||| | ||
| 008 | 080112s2008 xxka sb||| 001 0 eng| | ||
| 015 | |a GBA8-06940 |2 bnb | ||
| 020 | |a 978-1-84720-007-5 (online) | ||
| 020 | |a 1-84720-007-9 | ||
| 020 | |a 978-1-84844-615-1 |q E-Book | ||
| 035 | |a (OCoLC)190967888 | ||
| 035 | |a (NEBIS)006257094 | ||
| 040 | |a UKM |d SzZuIDS NEBIS ETH-BIB | ||
| 050 | |a HF5415.13 |b .H347 2008 | ||
| 082 | 0 | |a 658.827 |2 22 | |
| 084 | |a QP 624 |2 rvk | ||
| 245 | 0 | 0 | |a Handbook on brand and experience management |c ed. by Bernd Schmitt ... [et al.] |
| 260 | |a Cheltenham |b Edward Elgar |c 2008 | ||
| 300 | |a Online-Datei | ||
| 336 | |a Text |b txt |2 rdacontent/ger | ||
| 337 | |a Computermedien |b c |2 rdamedia/ger | ||
| 338 | |a Online-Ressource |b cr |2 rdacarrier/ger | ||
| 504 | |a Includes bibliographical references and index | ||
| 650 | 0 | |a Brand name products |x Management | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd | |
| 650 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd | |
| 650 | 7 | |a BRAND MANAGEMENT + BRAND POLICY |x eng |0 (ETHUDK)000062547 |2 ethudk | |
| 650 | 7 | |a COLLECTIONS OF ESSAYS (TYPE OF DOCUMENT) |x eng |0 (ETHUDK)000009249 |2 ethudk | |
| 691 | 7 | |B u |a BRAND MANAGEMENT + BRAND POLICY |z eng |u 65,09.01.091 |2 nebis E1 | |
| 691 | 7 | |B u |a COLLECTIONS OF ESSAYS (TYPE OF DOCUMENT) |z eng |u (011.4) |2 nebis E1 | |
| 691 | 7 | |B u |a MARKENMANAGEMENT + WARENZEICHENPOLITIK |z ger |u 65,09.01.091 |2 nebis E1 | |
| 691 | 7 | |B u |a GESTION DE LA MARQUE + POLITIQUE DE LA MARQUE |z fre |u 65,09.01.091 |2 nebis E1 | |
| 691 | 7 | |B u |a AUFSATZSAMMLUNGEN (DOKUMENTENTYP) |z ger |u (011.4) |2 nebis E1 | |
| 691 | 7 | |B u |a COLLECTIONS D'ARTICLES ET D'ESSAIS (TYPE DE DOCUMENT) |z fre |u (011.4) |2 nebis E1 | |
| 700 | 1 | |a Schmitt |D Bernd | |
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| 949 | |B NEBIS |F E01 |b E01 |c EL |j Online | ||
| 950 | |B NEBIS |P 700 |E 1- |a Schmitt |D Bernd | ||
| 950 | |B NEBIS |P 856 |E -- |u http://sfx.ethz.ch/sfx_locater?sid=ALEPH:EBI01&genre=book&isbn=9781847200075 |z Online via SFX |3 Volltext | ||