cam a22 4500 21109823X CHVBK 20201207030946.0 000719s1990 xxk|||||||||| 00 |eng d 0-434-91288-3 (RERO)1323705 RERO geuses s1se rero McDonald Malcolm 1938- (RERO)A003543934 cre How to sell a service guidelines for effective selling in a service business Malcolm H.B. McDonald, with John W. Leppard ; publ. on behalf of the Chartered Institute of Marketing 2nd ed Oxford Heinemann Professional Publ. 1990 265 p. ill. 24 cm txt rdacontent n rdamedia nc rdacarrier The marketing series Marketing (RERO)A021008799 rero service (activité professionnelle) (RERO)A010028092 rerovoc Leppard John W. (IDREF)190119233 Chartered Institute of Marketing (Maidenhead) (IDREF)033972281 The marketing series (RERO)000782020 BK020000 XK020000 XK020000 RERO RE31014 RE31014 RE310140001 BSE F5/ 856 RERO 100 1- McDonald Malcolm 1938- (RERO)A003543934 cre RERO 490 1- The marketing series RERO 700 1- Leppard John W. (IDREF)190119233 RERO 710 2- Chartered Institute of Marketing (Maidenhead) (IDREF)033972281 RERO 830 -- The marketing series (RERO)000782020 SWISSBIB 154369586