Marketing technology management
an emerging function and a process for the management of a core competence
Gespeichert in:
Verfasser / Beitragende:
Maria Tereza Alexandre, Olivier Furrer, D. Sudharshan
Ort, Verlag, Jahr:
2000
Enthalten in:
2000 AMA Winter Educators' Conference : marketing theory and applications, 11/63
Format:
Artikel