Understanding consumer decision making

the means-end approach to marketing and advertising strategy

Verfasser / Beitragende:
ed. by Thomas J. Reynolds ... [et al.]
Ort, Verlag, Jahr:
Mahwah, NJ : Erlbaum, 2001
Beschreibung:
447 S. : Ill.
Format:
Buch
Online Zugang:
ID: 273626337