Building strong brands
| LEADER | cam a22 4 4500 | ||
|---|---|---|---|
| 001 | 277840597 | ||
| 003 | CHVBK | ||
| 005 | 20201012001745.0 | ||
| 008 | 130818s1996 xxu 00 eng | ||
| 020 | |a 0-02-900151-X | ||
| 035 | |a (NEBIS)004121177 | ||
| 035 | |a (RERO)R225261260 | ||
| 035 | |a (VAUD)991014639849702852 | ||
| 035 | |a (IDSLU)000650527 | ||
| 035 | |a (CEO)56366 | ||
| 035 | |a (RNV)002252612-41bculausa_network | ||
| 035 | |a (RERO)002252612 | ||
| 035 | |a R225261260 | ||
| 035 | |a (EXLNZ-41BCULAUSA_NETWORK)991019110439702851 | ||
| 040 | |a IDS NEBIS ZBZ | ||
| 072 | 7 | |a s1se |2 rero | |
| 082 | 0 | 4 | |a 658.8/27 |
| 084 | |a 658.6 |a BCUDhe |2 CLASBCUD | ||
| 100 | 1 | |a Aaker |D David A. | |
| 245 | 1 | 0 | |a Building strong brands |c David A. Aaker |
| 260 | |a New York |b Free Press |c 1996 | ||
| 300 | |a 380 S. |b Ill. | ||
| 583 | |5 laciob MA 19645 |z 3 | ||
| 650 | 7 | |a Immaterielle Investition |2 idszbz | |
| 650 | 7 | |a Markenname |2 idszbz | |
| 650 | 7 | |a Produktmarketing |2 idszbz | |
| 650 | 7 | |a Produktpositionierung |2 idszbz | |
| 650 | 0 | |a Brand name products |x Management | |
| 650 | 0 | |a Brand name products |x Valuation |x Management | |
| 650 | 0 | |a Intangible property |x Valuation |x Management | |
| 650 | 7 | |a marque de commerce - gestion |0 (RERO)A010114005 |2 rerovoc | |
| 650 | 7 | |a marque de commerce - gestion |2 chrero | |
| 650 | 7 | |a Markenname |0 (DE-588)4114513-6 |2 gnd | |
| 650 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd | |
| 651 | 7 | |a USA |0 (DE-588)4078704-7 |2 gnd | |
| 690 | 7 | |a Gestion |2 ceo | |
| 690 | 7 | |a Marques de commerce |2 ceo | |
| 691 | 7 | |B u |u QP 624 |2 idslu LR | |
| 898 | |a BK020000 |b XK020000 |c XK020000 | ||
| 908 | |D 1 |a Livre |2 ceo | ||
| 909 | 7 | |a zbzmon200108e |c beer |d zbzswk200112b |e stet |2 idszbz Z2 | |
| 909 | 7 | |a E74ANH-2002 |2 nebis E5 | |
| 909 | 7 | |a E74-20020813 |2 nebis EN | |
| 912 | 7 | |a M185 |2 Z01 | |
| 912 | 7 | |a 171 |2 IDS LU | |
| 949 | |B RERO |F RE01046 |b RE01046 |c RE010460002 |j FSES M234 |s TEB 14565 | ||
| 949 | |B RERO |F RE61040 |b RE61040 |c RE610400033 |j 658.827 AAKa |s SESA 39538 | ||
| 949 | |B RERO |F RE61040 |b RE61040 |c RE610400033 |j 658.827 AAKa ex. 2 | ||
| 949 | |B VAUD |F bcue |b bcue |j ZMA 623 658.6 |c 810030006 | ||
| 949 | |B CEO |F CEO |b CEO |j MA 19645 038 | ||
| 949 | |B NEBIS |F E74 |b E74 |c E74BI |j 658.827 : AAKE | ||
| 949 | |B IDSLU |F LUHSW |b LUHSW |c HWFR0 |j QP 624 1996 | ||
| 949 | |B NEBIS |F Z01 |b Z01 |c 03 |j GD 41637 | ||
| 950 | |B NEBIS |P 100 |E 1- |a Aaker |D David A. | ||
| 950 | |B RERO |P 100 |E 1- |a Aaker |D David A. |d 1938- |0 (IDREF)033173672 |4 cre | ||
| 950 | |B VAUD |P 100 |E 1- |a Aaker |D David A. |4 aut | ||
| 950 | |B CEO |P 100 |E 1- |a Aaker |D David A. | ||
| 956 | 4 | |B IDSLU |C ILU50 |D ILU01 |a LUZHB |u https://www.ub.unibas.ch/tox/HBZ/HT007190935/PDF |q pdf |x VIEW |y Inhaltsverzeichnis | |
| 986 | |a SWISSBIB |b 036529087 | ||