cam a22 4 4500 277840597 CHVBK 20201012001745.0 130818s1996 xxu 00 eng 0-02-900151-X (NEBIS)004121177 (RERO)R225261260 (VAUD)991014639849702852 (IDSLU)000650527 (CEO)56366 (RNV)002252612-41bculausa_network (RERO)002252612 R225261260 (EXLNZ-41BCULAUSA_NETWORK)991019110439702851 IDS NEBIS ZBZ s1se rero 658.8/27 658.6 BCUDhe CLASBCUD Aaker David A. Building strong brands David A. Aaker New York Free Press 1996 380 S. Ill. laciob MA 19645 3 Immaterielle Investition idszbz Markenname idszbz Produktmarketing idszbz Produktpositionierung idszbz Brand name products Management Brand name products Valuation Management Intangible property Valuation Management marque de commerce - gestion (RERO)A010114005 rerovoc marque de commerce - gestion chrero Markenname (DE-588)4114513-6 gnd Werbung (DE-588)4065541-6 gnd USA (DE-588)4078704-7 gnd Gestion ceo Marques de commerce ceo u QP 624 idslu LR BK020000 XK020000 XK020000 1 Livre ceo zbzmon200108e beer zbzswk200112b stet idszbz Z2 E74ANH-2002 nebis E5 E74-20020813 nebis EN M185 Z01 171 IDS LU RERO RE01046 RE01046 RE010460002 FSES M234 TEB 14565 RERO RE61040 RE61040 RE610400033 658.827 AAKa SESA 39538 RERO RE61040 RE61040 RE610400033 658.827 AAKa ex. 2 VAUD bcue bcue ZMA 623 658.6 810030006 CEO CEO CEO MA 19645 038 NEBIS E74 E74 E74BI 658.827 : AAKE IDSLU LUHSW LUHSW HWFR0 QP 624 1996 NEBIS Z01 Z01 03 GD 41637 NEBIS 100 1- Aaker David A. RERO 100 1- Aaker David A. 1938- (IDREF)033173672 cre VAUD 100 1- Aaker David A. aut CEO 100 1- Aaker David A. IDSLU ILU50 ILU01 LUZHB https://www.ub.unibas.ch/tox/HBZ/HT007190935/PDF pdf VIEW Inhaltsverzeichnis SWISSBIB 036529087