Business-to-business marketing
strategies and implementation
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| 245 | 0 | 0 | |a Business-to-business marketing |b strategies and implementation |c Daniel Michel ... [et al.] |
| 260 | |a Basingstoke |b Palgrave Macmillan |c 2003 | ||
| 300 | |a 469 S. |b Ill. | ||
| 520 | |a This volume is an adaptation of a French text which is now into its second edition and offers a European perspective on managing business-to-business markets, as an alternative to the traditional American view. The text is based on theoretical foundations and the approaches presented have been tried in a variety of business settings. | ||
| 650 | 0 | |a Industrial marketing | |
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| 691 | 7 | |B u |u 658.804 |a Marketing relativo a specifici tipi di acquirente |2 sbt TE | |
| 700 | 1 | |a Michel |D Daniel | |
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