cam a22 4 4500 277903661 CHVBK 20201204110043.0 130818s2003 xxk 00 eng 0-333-92195-X (NEBIS)004325151 (SBT)000558025 BDS SzZuIDS NEBIS ETH-BIB Business-to-business marketing strategies and implementation Daniel Michel ... [et al.] Basingstoke Palgrave Macmillan 2003 469 S. Ill. This volume is an adaptation of a French text which is now into its second edition and offers a European perspective on managing business-to-business markets, as an alternative to the traditional American view. The text is based on theoretical foundations and the approaches presented have been tried in a variety of business settings. Industrial marketing ELEKTRONISCHER HANDEL + ELEKTRONISCHER MARKT + DIGITAL ECONOMY ger (ETHUDK)000058219 ethudk INDUSTRIELLES MARKETING ger (ETHUDK)000060833 ethudk MARKETING ger (ETHUDK)000010858 ethudk u MARKETING ger 65,09.01 nebis E1 u INDUSTRIELLES MARKETING ger 65,09.01.08 nebis E1 u ELEKTRONISCHER HANDEL + ELEKTRONISCHER MARKT + DIGITAL ECONOMY ger 339,068.3 nebis E1 u MARKETING eng 65,09.01 nebis E1 u MARKETING fre 65,09.01 nebis E1 u INDUSTRIAL MARKETING eng 65,09.01.08 nebis E1 u MARKETING INDUSTRIEL fre 65,09.01.08 nebis E1 u COMMERCE ÉLECTRONIQUE + MARCHÉ ÉLECTRONIQUE + DIGITAL ECONOMY fre 339,068.3 nebis E1 u ELECTRONIC COMMERCE + ELECTRONIC MARKETS + DIGITAL ECONOMY eng 339,068.3 nebis E1 u 658.804 Marketing relativo a specifici tipi di acquirente sbt TE Michel Daniel BK020000 XK020000 XK020000 171 E01-20040229 se SzBzSBTc SBT LUBUL LUBUL 201 BUL A 658.804 BUS NEBIS E01 E01 MG BWI 13812 NEBIS 700 1- Michel Daniel SBT 700 1- Michel Daniel SWISSBIB 114309884