Buzz marketing
les stratégies du bouche-à-oreille
Gespeichert in:
Verfasser / Beitragende:
Karim B. Stambouli et Eric Briones
Ort, Verlag, Jahr:
Paris :
Ed. d'Organisation,
2002
Beschreibung:
XVIII, 277 p. : ill. ; 23 cm
Format:
Buch
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