cam a22 4 4500 282762442 CHVBK 20201204110848.0 130818s1999 xxu 00 eng 0-684-85423-6 (IDSSG)000205112 (IDSBB)002706839 (NEBIS)004727347 (RERO)R003156078 (VAUD)991002237699702852 (SBT)000581003 (RNV)003156078-41bculausa_network (RERO)003156078 R003156078 (EXLNZ-41BCULAUSA_NETWORK)991001964869702851 SzZuIDS HSG ger kids s1se rero QP 600 rvk 658.6 BCUDhe CLASBCUD CH001B3763804F77019B6C12573A9004798A7 iCapture Schmitt Bernd H. Experiential marketing how to get customers to sense, feel, think, act, and relate to your company and brands Bernd H. Schmitt New York Free Press 1999 280 S. Ill. p. 255-269 In this text, Bernd Schmitt claims that what consumers want are products, communications and campaigns that arouse the senses, touch their hearts, and stimulate their minds. He also explains that marketers can transform a product or service from a one-time purchase to a daily part of life. labcue UMA 72772 3 Markenpolitik (DE-588)4144679-3 gnd BRAND MANAGEMENT + BRAND POLICY eng (ETHUDK)000062547 ethudk CORPORATE IDENTITY eng (ETHUDK)000032659 ethudk MARKETING eng (ETHUDK)000010858 ethudk Marketing (RERO)A021008799 rero marque de commerce (RERO)A009959245 rerovoc image de marque (RERO)A009981014 rerovoc marketing marque de commerce chrero image de marque marketing chrero USA (DE-588)4078704-7 gnd Beispielsammlung gnd-content u BRAND MANAGEMENT + BRAND POLICY eng 65,09.01.091 nebis E1 u MARKETING eng 65,09.01 nebis E1 u CORPORATE IDENTITY eng 65,02.01.4 nebis E1 u MARKENMANAGEMENT + WARENZEICHENPOLITIK ger 65,09.01.091 nebis E1 u GESTION DE LA MARQUE + POLITIQUE DE LA MARQUE fre 65,09.01.091 nebis E1 u MARKETING ger 65,09.01 nebis E1 u MARKETING fre 65,09.01 nebis E1 u UNTERNEHMENSLEITBILDER ger 65,02.01.4 nebis E1 u IDENTITÉ DE L'ENTREPRISE fre 65,02.01.4 nebis E1 u 658.827 Promozione delle vendite. Uso di marche e di marchi di fabbrica sbt TE http://unisg.link/hm00004957 Inhaltsverzeichnis BK020000 XK020000 XK020000 E74-20040705 nebis EN se SzBzSBTc RERO RE01046 RE01046 RE010460002 FSES M235 TEB 28655 RERO RE61098 RE61098 RE610980001 658.827 SCH VAUD bcue bcue UMA 72772 658.6 810030006 SBT LUBUL LUBUL 201 BUL A 658.827 SCH EXP NEBIS E74 E74 E74BI 658.827 : SCHM IDSSG HSG HSG EG QP 624 S355 E9 IDSBB B569 B569 569MF IMU 420-40 NELB5690301 IDSSG 100 1- Schmitt Bernd H. IDSSG 856 4- http://unisg.link/hm00004957 Inhaltsverzeichnis IDSBB 100 1- Schmitt Bernd H. NEBIS 700 1- Schmitt Bernd H. RERO 100 1- Schmitt Bernd (IDREF)069054851 cre VAUD 100 1- Schmitt Bernd aut SBT 100 1- Schmitt Bernd H.