cam a22 4 4500 282786376 CHVBK 20201204110849.0 130818s2010 enk 00 eng 2009031328 GBB0-04008 bnb 015461828 Uk 978-0-19-973205-0 0-19-973205-1 (IDSSG)000512031 (IDSLU)000860630 (NEBIS)005997985 (VAUD)991011973209702852 (SBT)000621676 (OCoLC) ocn431533155 (OCoLC)431533155 (RNV)005905068-41bculausa_network (RERO)005905068 R005905068 (EXLNZ-41BCULAUSA_NETWORK)991003663229702851 DLC ger SzZuIDS HSG kids eng Q223 .M399 2010 2010 K-240 Q 179.94 s1me rero 507.2 22 CH001939657CAD63B2BF7C125772E00486702 iCapture Meredith Dennis Explaining research how to reach key audiences to advance your work Dennis Meredith Oxford Oxford University Press 2010 XIV, 357 S. Ill. Includes index. Explaining your research is a professional necessity -- Learning a new communications paradigm. Understand your audiences ; Plan your research communication strategy -- Effectively reaching your peers. Give compelling talks ; Develop informative visuals ; Create effective poster presentations ; Write clear research explanations ; Build a quality web site -- Engaging lay audiences. Forge your research communications strategy ; The essential news release ; Craft releases that tell your research story ; Target releases to key audiences ; Produce effective research photography ; Produce informative research videos ; Organize dynamic multimedia presentations ; Create e-newsletters, wikis, blogs, podcasts, social networks, and webinars ; Write popular articles, op-eds, and essays ; Author popular books ; Become a public educator ; Persuade administrators, donors, and legislators -- Explaining your research through the media. Parse publicity's pros and cons ; Understand journalists ; Meet journalists' needs ; Prepare for media interviews ; Make the interview work for you ; Protect yourself from communication traps ; Manage media relations at scientific meetings ; Should you be a public scientist? Explaining Research is the first comprehensive communications guidebook for scientists, engineers, and physicians. Drawing on knowledge gleaned from a forty-year career in research communications, Dennis Meredith maps out how scientists can utilize sophisticated tools and techniques to disseminate their discoveries to important audiences. He explains how to use websites, blogs, videos, webinars, old-fashioned lectures, news releases, and lay-level articles to reach key audiences, emphasizing along the way that a strong understanding of the audience in question will allow a more effective communication tailored to a unique background and set of needs. In addition to drawing on the experience of the author, the book also includes excerpts from interviews with 45 of the country's leading science communications experts, including academics, authors, journalists, and public information officers. As the "information age" places new demands on scientists, Explaining Research will be a valuable resource not only for current professional scientists, but also for students who are the voice of the science community's next generation. 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Ricerca sbt TE http://unisg.link/hm00269258 Inhaltsverzeichnis BK020000 XK020000 XK020000 011 IDS LU 088 E01-20100426 089 E01-20100426 180 E01-20100426 sg SzBzSBTc VAUD bpul bpul PA 12 MERE PSY A 17436 810870010 IDSSG HSG HSG UG AK 28400 M559 SBT LUBUL LUBUL 201 BUL A 507.2 MER EXP IDSLU LUUHL LUUHL UHFRE AK 27400 2010 NEBIS E01 E01 MG T 30295 Ex.A NEBIS E01 E01 MG T 30295 IDSSG 100 1- Meredith Dennis IDSSG 856 4- http://unisg.link/hm00269258 Inhaltsverzeichnis IDSLU 100 1- Meredith Dennis NEBIS 700 1- Meredith Dennis VAUD 100 1- Meredith Dennis aut SBT 100 1- Meredith Dennis NEBIS EAD50 EBI01 E01 https://opac.nebis.ch/objects/pdf/e01_978-0-19-973205-0_01.pdf Titelblatt und Inhaltsverzeichnis VIEW pdf NEBIS EAD50 EBI01 E01 https://opac.nebis.ch/objects/pdf/e01_978-0-19-973205-0_02.pdf Abstract / Autoreninformation VIEW pdf IDSLU ILU50 ILU01 LUZHB https://www.ub.unibas.ch/tox/IDSLUZ/000860630/PDF pdf VIEW Inhaltsverzeichnis SWISSBIB 282786376