cam a22 4 4500 282847782 CHVBK 20201204110856.0 130818s2008 enk |||| 000 0 eng|d GBA7-75929 bnb 978-0-415-40527-0 (hbk.) : £65.00 0-415-40527-0 (hbk.) : £65.00 978-0-415-40528-7 (pbk.) : £22.99 0-415-40528-9 (pbk.) : £22.99 (NEBIS)005625862 (LIBIB)000280201 (SBT)000566133 StDuBDS SzZuIDS NEBIS ZHAW-W 659.2 22 Facets of corporate identity, communication and reputation edited by T.C. Melewar London Routledge 2008 233 S. Ill. Includes bibliographical references and index Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work? The text is split into three coherent sections, focusing in turn on identity, communication and reputation. Case studies are used throughout the book to illustrate important issues, such as the basic principles of visual communication, the importance of reaching both internal and external stakeholders, and the challenges faced by companies working in multi-cultural environments. This book brings clarity and new theoretical insights to an important aspect of modern business. It is an invaluable companion for all students, researchers and practitioners with an interest in marketing, communications and international business. Unternehmen idszbz Öffentlichkeitsarbeit idszbz Kommunikation idszbz Corporate Identity idszbz Corporate image Public relations Business communication Corporate Identity (DE-588)4193565-2 gnd Image (DE-588)4026574-2 gnd Kommunikation (DE-588)4031883-7 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Unternehmen (DE-588)4061963-1 gnd Branding (Marketing) Communication in marketing Corporations Public relations Industrial publicity Aufsatzsammlung idszbz u QP 637 Corporate identity libib XF u 659.2 Pubbliche relazioni sbt TE Melewar T.C. BK020000 XK020000 XK020000 zbzmon200903l tobt zbzswk200908b stet idszbz Z2 E51C E51-20080825 ZB654 Z01 bw FL se SzBzSBTc SBT LUBUL LUBUL 201 BUL A 659.2 FAC LIBIB FLFHL FLFHL FHLBI QP 637 M519 NELFLFHL0805 / QP 637 M519 NEBIS Z01 Z01 02 HD 30183 NEBIS E51 E51 E51BW WM 659.2 Mele Fac Ex.B NEBIS E51 E51 E51BW WM 659.2 Mele Fac NEBIS 700 1- Melewar T.C. LIBIB 100 1- Melewar T.C. SBT 700 1- Melewar T.C. NEBIS ZAD50 EBI01 Z01 https://opac.nebis.ch/objects/pdf/z01_978-0-415-40527-0_01.pdf Titelblatt und Inhaltsverzeichnis VIEW pdf