Contemporary perspectives on corporate marketing

contemplating corporate branding, marketing and communications in the 21st century

Verfasser / Beitragende:
edited by John M.T. Balmer, Laura Illia and Almudena González del Valle Brena
Ort, Verlag, Jahr:
London, New York : Routledge, 2013
Beschreibung:
Risorsa online
Format:
Buch (online)
ID: 314702709