caa a22 4 4500 317081829 CHVBK 20180807140813.0 070604s2014 xxk 00 eng Notizia analitica (OCoLC)882229142 (SBT)000735193 SzBzSBTc BZBC Jaunky Vishal Chandr Consumer behaviour in the scratch card market a double-hurdle approach Vishal Chandr Jaunky & Bhooshan Ramchurn v. 25 cm This paper investigates how various socio-demographic as well as psychological factors are related to the purchasing frequency of Le Millionaire scratch card in Mauritius. In order to obtain a refined description and understanding of consumer behaviour, special attempts have been made to control for the personality traits of an individual. The OCEAN model of personality is thereby considered. We employ cross-sectional micro-data acquired from a household drop-off survey with a sample size of 1135 observations. Within a double-hurdle framework, gender, residential location, educational level, household income, alcohol consumption, other forms of gambling activities, and personality traits are found to be determining factors affecting an individual's decision to gamble in the scratch card market. Our findings help us to draw attention to the consequences of risk-taking behaviours and how personality-specific policies can be designed to influence gambling behaviour. (Editore) Giocatori d'azzardo Psicologia sbt u Droga gioco d'azzardo sbt TC u dr XIX CDS sbt TJ Ramchurn Bhooshan International gambling studies Volume 14, Number 1, april 2014, p. 96-114 2014/1/96-114 2014 14 (SBT)000641882 041109147 ps SzBzSBTc SBT 100 1- Jaunky Vishal Chandr SBT 700 1- Ramchurn Bhooshan SBT 773 -A International gambling studies Volume 14, Number 1, april 2014, p. 96-114 2014/1/96-114 2014 14 (SBT)000641882 041109147 BK010000 XK010000 XK010000 SBT C006 C006 - - -