cam a22 2 4500 317107097 CHVBK 20201009031808.0 cr nn|008mamaa 140505s2014 xx -----s---- 0 0-eng-d 978-3-319-04884-0 print 978-3-319-04885-7 eISBN 10.1007/978-3-319-04885-7 doi (OCoLC)882943605 (IDSSG)000655443 Springer ger SzZuIDS HSG kids HF5410-5417.5 BUS043000 bisacsh 658.8 23 DEAGID1F9B139D008A7A4C1257FCD003FC0D5 iCapture Product Information Management Theory and Practice by Jorij Abraham Cham Springer International Publishing 2014 Online-Ressource Text txt rdacontent/ger Computermedien c rdamedia/ger Online-Ressource cr rdacarrier/ger Management for Professionals Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes; their strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies like Coca Cola, Nikon and Thomas Cook. Economics Marketing Business planning Abraham Jorij https://doi.org/10.1007/978-3-319-04885-7 Volltext für Angehörige der Universität St. Gallen / FHS St. Gallen BK020053 XK020053 XK020000 noalma ids I IDSSG HSG HSG ONL HONL000655443 IDSSG HFHS HFHS ONL HONL000655443 IDSSG 490 0- Management for Professionals IDSSG 700 1- Abraham Jorij IDSSG 856 4- https://doi.org/10.1007/978-3-319-04885-7 Volltext für Angehörige der Universität St. Gallen / FHS St. Gallen SWISSBIB 317107097