cam a22 2 4500 317111825 CHVBK 20201009031812.0 cr nn|008mamaa 140205s2014 xx -----s---- 0 0-eng-d 978-3-658-05093-1 print 978-3-658-05094-8 eISBN 10.1007/978-3-658-05094-8 doi (OCoLC)885221945 (IDSSG)000655917 Springer ger SzZuIDS HSG kids HD28-70 BUS041000 bisacsh 658.4092 23 CH0019CC84A912F8CF6EBC1257F0700705F2F iCapture Realizing Business Model Innovation A Strategic Approach for Business Unit Managers by Martin Trapp Wiesbaden Springer Fachmedien Wiesbaden 2014 Online-Ressource Text txt rdacontent/ger Computermedien c rdamedia/ger Online-Ressource cr rdacarrier/ger Today's profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns and profitable growth. However, risk aversion and organizational rigidities may immobilize established industry players. Martin Trapp employs an explorative multiple-case study covering large European corporations to identify management practices. These practices support business unit managers in successfully realizing business model innovation and, together, establish a deliberate, strategic-level management approach. Contents Definition of business model innovation in established firms Placing business model innovation into the arena of corporate entrepreneurship A conceptual business model innovation process model Business model innovation management practices for business unit managers Target Groups Researchers and students in the fields of strategic management, corporate entrepreneurship and innovation management Business-unit and corporate-level managers in established firms The Author Martin Trapp conducted his doctoral research on business model innovation at the Chair of Industrial Management headed by Professor Kai-Ingo Voigt at the Friedrich-Alexander-University of Erlangen-Nuremberg. Economics Trapp Martin https://doi.org/10.1007/978-3-658-05094-8 Volltext für Angehörige der Universität St. Gallen / FHS St. Gallen BK020053 XK020053 XK020000 noalma ids I IDSSG HSG HSG ONL HONL000655917 IDSSG HFHS HFHS ONL HONL000655917 IDSSG 700 1- Trapp Martin IDSSG 856 4- https://doi.org/10.1007/978-3-658-05094-8 Volltext für Angehörige der Universität St. Gallen / FHS St. Gallen SWISSBIB 317111825