cam a22 2 4500 317111868 CHVBK 20201009031812.0 cr nn|008mamaa 140409s2014 xx -----s---- 0 0-eng-d 978-3-658-05104-4 print 978-3-658-05105-1 eISBN 10.1007/978-3-658-05105-1 doi (OCoLC)885221974 (IDSSG)000655921 Springer ger SzZuIDS HSG kids HD28-70 BUS087000 bisacsh 658.514 23 CH001BF1E20B8C254D75CC1257F0700705FB3 iCapture Consumer Innovation at the Base of the Pyramid Emerging Patterns of User Innovation in a Resource-Scarce Setting by Sarah Praceus Wiesbaden Springer Fachmedien Wiesbaden 2014 Online-Ressource Text txt rdacontent/ger Computermedien c rdamedia/ger Online-Ressource cr rdacarrier/ger Forschungs-/Entwicklungs-/Innovations-Management Approximately one-third of the world's population lives in poverty at the global Base of the economic Pyramid (BoP). Sarah Praceus quantitatively investigates patterns and characteristics of a large sample of innovations developed by people living at the BoP in India. Their differences and commonalities versus consumer innovations from the developed world are identified. Furthermore, Sarah Praceus examines the effects of innovation-relevant resources and contextual factors on the innovative outcomes at the BoP. The findings indicate that poor consumer innovators and their wealthier counterparts share similar stable demographic predispositions and preferences while the phenomenon adapts to the different living conditions at the BoP. Finally, user innovation research from developed markets appears not to be entirely transferable to subsistence markets. Contents n Base of the Pyramid (BoP) n User Innovation n Patterns and Antecedents of Consumer Innovation at the BoP Target Groups · Researchers and students in the field of innovation management, user innovation and BoP · Entrepreneurs and organizations striving for new business opportunities in subsistence markets and practitioners interested in product development for the BoP The Author Sarah Praceus obtained her doctorate at the Institute for Technology and Innovation Management at the Hamburg University of Technology (TUHH). Economics Praceus Sarah https://doi.org/10.1007/978-3-658-05105-1 Volltext für Angehörige der Universität St. Gallen / FHS St. Gallen BK020053 XK020053 XK020000 noalma ids I IDSSG HSG HSG ONL HONL000655921 IDSSG HFHS HFHS ONL HONL000655921 IDSSG 490 0- Forschungs-/Entwicklungs-/Innovations-Management IDSSG 700 1- Praceus Sarah IDSSG 856 4- https://doi.org/10.1007/978-3-658-05105-1 Volltext für Angehörige der Universität St. Gallen / FHS St. Gallen SWISSBIB 317111868