cam a22 2 4500 31711316X CHVBK 20201009031813.0 cr nn|008mamaa 140418s2014 xx -----s---- 0 0-eng-d 978-3-658-05720-6 print 978-3-658-05721-3 eISBN 10.1007/978-3-658-05721-3 doi (OCoLC)880348431 (IDSSG)000656051 Springer ger SzZuIDS HSG kids HD28-70 BUS087000 bisacsh 658.514 23 DEAGID475B868877A7E85C12580140054203E iCapture Innovation in a High Technology B2B Context Exploring Supply Networks, Processes and Management by Monika Maria Möhring Wiesbaden Springer Fachmedien Wiesbaden 2014 Online-Ressource Text txt rdacontent/ger Computermedien c rdamedia/ger Online-Ressource cr rdacarrier/ger Investment goods and services require the particular acceptance of buying, technical and strategic departments in customer organisations. The empirical evidence of large scale consumer (B2C) studies therefore bear no validity for B2B decision scenarios in large corporations. Monika Maria Möhring draws on deep insight in an industry-leading multinational corporation's automation, IT, MRO, warehousing and process innovation projects. She scrutinises the build-up and optimisation of sustainable supply relationships. This book depicts the idea, testing, and use of a comprehensive research agenda and methodology for value networks and dyads therein. It introduces a diagnostic industry-proven scorecard and highlights its application for managerial governance of strategic supply chains. Contents Industrial B2B Marketing Value and Innovation in Customer-Centric Business-to-Business Collaboration Innovation Network and Case Study Target Groups Researchers and students in the fields of business and management, operations and B2B marketing, logistics, supply chain management, and innovation management Practitioners in high technology, capital intensive industries The Author Prof. Dr. Monika Maria Möhring is a professor of Business, Logistics and Innovation Management at Technische Hochschule Mittelhessen University of Applied Sciences in Friedberg, Germany. Economics Marketing Möhring Monika Maria https://doi.org/10.1007/978-3-658-05721-3 Volltext für Angehörige der Universität St. Gallen / FHS St. Gallen BK020053 XK020053 XK020000 noalma ids I IDSSG HSG HSG ONL HONL000656051 IDSSG HFHS HFHS ONL HONL000656051 IDSSG 700 1- Möhring Monika Maria IDSSG 856 4- https://doi.org/10.1007/978-3-658-05721-3 Volltext für Angehörige der Universität St. Gallen / FHS St. Gallen SWISSBIB 31711316X