Taking control of word of mouth marketing
the case of an entrepreneurial hotelier
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| 003 | CHVBK | ||
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| 008 | 151029s2002 xx -----|---- 000 0-ger-d | ||
| 035 | |a (OCoLC)880453001 | ||
| 035 | |a (IDSSG)000749755 | ||
| 040 | |a HIGW |b ger |e kids | ||
| 100 | 1 | |a Stokes |D David | |
| 245 | 1 | 0 | |a Taking control of word of mouth marketing |b the case of an entrepreneurial hotelier |c David Stokes; Wendy Lomax |
| 264 | 1 | |c 2002 | |
| 336 | |a Text |b txt |2 rdacontent/ger | ||
| 337 | |a ohne Hilfsmittel zu benutzen |b n |2 rdamedia/ger | ||
| 338 | |a Band |b nc |2 rdacarrier/ger | ||
| 690 | 7 | |B u |u 387.1 |a Gastgewerbe, Hotels, Restaurants |2 idssg HC | |
| 700 | 1 | |a Lomax |D Wendy | |
| 773 | A | |t Journal of small business and enterprise development |g 4/2002, Vol.9, S. 349-357 | |
| 950 | |B IDSSG |P 100 |E 1- |a Stokes |D David | ||
| 950 | |B IDSSG |P 700 |E 1- |a Lomax |D Wendy | ||
| 950 | |B IDSSG |P 773 |E -A |t Journal of small business and enterprise development |g 4/2002, Vol.9, S. 349-357 | ||
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