Total Relationship Marketing
Rethinking Marketing Management: From 4Ps to 30Rs
| LEADER | cam a22 7 4500 | ||
|---|---|---|---|
| 001 | 340406267 | ||
| 003 | CHVBK | ||
| 005 | 20190327115932.0 | ||
| 008 | 030805s1999 xx ----- ---- 00 --ger-d | ||
| 020 | |a 0-7506-4463-X | ||
| 035 | |a (OCoLC)732594632 | ||
| 035 | |a (IDSSG)000751759 | ||
| 040 | |a IWI |b ger |e kids | ||
| 100 | 1 | |a Gummesson |D Evert | |
| 245 | 1 | 0 | |a Total Relationship Marketing |b Rethinking Marketing Management: From 4Ps to 30Rs |c Evert Gummesson |
| 264 | 1 | |a Oxford |b Butterworth-Heinemann |c 1999 | |
| 300 | |a 281 S. | ||
| 336 | |a Text |b txt |2 rdacontent/ger | ||
| 337 | |a ohne Hilfsmittel zu benutzen |b n |2 rdamedia/ger | ||
| 338 | |a Band |b nc |2 rdacarrier/ger | ||
| 690 | 7 | |B u |u Pb100 |a Marketing |2 idssg HM | |
| 950 | |B IDSSG |P 100 |E 1- |a Gummesson |D Evert | ||
| 986 | |a SWISSBIB |b 143615351 | ||
| 898 | |a BK020000 |b XK020000 |c XK020000 | ||
| 949 | |B IDSSG |F HIWI |b HIWI |c IWI |j F-2594 | ||