cam a22 4500 357329074 CHVBK 20201023090226.0 150625s2016 xxk||||| |||| 00 |eng d 978-0-7494-7340-2 (RERO)R008183495 BTCTA BDX RERO neuses s1se rero Smith P.R. Paul Russell 1957- (IDREF)081449682 cre Marketing communications offline and online integration, engagement and analytics P.R. Smith, Ze Zook 6th ed. London Kogan Page 2016 578 p. ill. txt rdacontent n rdamedia nc rdacarrier Marketing (RERO)A021008799 rero Communication (RERO)A021004953 rero Zook Ze (IDREF)192394940 BK020000 XK020000 XK020000 Metadata rights reserved rero RERO RE01046 RE01046 RE010460002 FSES M234 TEB 36012 RERO RE31014 RE31014 RE310140001 BSE F5/ 1601 RERO RE61098 RE61098 RE610980001 658.872 SMI RERO 100 1- Smith P.R. Paul Russell 1957- (IDREF)081449682 cre RERO 700 1- Zook Ze (IDREF)192394940 SWISSBIB 357329074