cam a22 u 4500 357745248 CHVBK 20201008110106.0 160303s1992 xxk 00 eng d 0-7126-5059-8 (IDSBB)000883244 (IDSSG)000583270 SzZuIDS BS/BE A125 ger kids xxk at HD58.9 .S65 1992 659.2/85 20 20 QP 637 rvk CH0015C426E9230E32A30C1257F620049AC2E iCapture Smythe John Corporate reputation managing the new strategic asset John Smythe, Colette Dorward, Jerome Reback London Century Business 1992 X, 180 S. This book takes a look at an area which many companies neglect, but which is crucial to survival and success. This is the reputation of the firm - the way in which it is perceived by customers and clients, who, as research shows, are influenced by what they see as "good" or "bad" corporate behaviour. The most successful and enduring companies understand this and manage reputation like any other valuable corporate asset, in order to maintain customer loyalty and good employee relations. This process goes far beyond merely adopting a glossy programme of PR and slick advertising. It involves a genuine commitment to excellence in all aspects of corporate activity. The book details how to draw up, implement and manage the necessary programme of corporate communications both inside and outside the company. Corporate Identity (DE-588)4193565-2 gnd Strategische Planung (DE-588)4309237-8 gnd Imagepolitik (DE-588)4343856-8 gnd Unternehmen (DE-588)4061963-1 gnd Dorward Colette Reback Jerome BK020000 XK020000 XK020000 bw SzZuIDS BS/BE IDSBB A100 A100 100FM UBH Oz 31187 Akz: ba/uub-/k/189598 IDSSG HSG SGSBI BURON QP 637 S668 IDSBB 100 1- Smythe John IDSBB 700 1- Dorward Colette IDSBB 700 1- Reback Jerome IDSSG 100 1- Smythe John IDSSG 700 1- Dorward Colette IDSSG 700 1- Reback Jerome IDSSG 856 4- http://unisg.link/hm00396016 Inhaltsverzeichnis