cad a22 4500 357777816 20181103043456.0 cr unu---uuuuu 160304s2016 xx s 000 0 eng 10.5167/uzh-102281 doi 10.1177/0093650214555180 doi (ZORA)oai:www.zora.uzh.ch:102281 150 ddc Self-affirmation before exposure to health communications promotes intentions and health behavior change by increasing anticipated regret [Elektronische Daten] [Guido M van Koningsbruggen, Peter R Harris, Anjès J Smits, Benjamin Schüz, Urte Scholz, Richard Cooke] restrictedAccess eu-repo Health-risk information can elicit negative emotions like anticipated regret that may positively affect health persuasion. The beneficial impact of such emotions is undermined when target audiences respond defensively to the threatening information. We tested whether self-affirming (reflecting on cherished attributes) before message exposure can be used as strategy to enhance the experience of anticipated regret. Women were self-affirmed or not before exposure to a message promoting fruit and vegetable consumption. Self-affirmation increased anticipated regret and intentions reported following message exposure and consumption in the week after the intervention; regret mediated the affirmation effect on intentions. Moreover, results suggest that anticipated regret and intentions are serial mediators linking self-affirmation and behavior. By demonstrating the mediating role of anticipated regret, we provide insights into how self-affirmation may promote healthy intentions and behavior following health message exposure. Self-affirmation techniques could thus potentially be used to increase the effectiveness of health communication efforts. Institute of Psychology zora van Koningsbruggen Guido M. joint author Harris Peter R. joint author Smits Anjès J. joint author Schüz Benjamin joint author Scholz Urte joint author Cooke Richard joint author Communication Research 43(8):1027-1044 https://www.zora.uzh.ch/id/eprint/102281/1/Communication%20Research-2014-van%20Koningsbruggen-0093650214555180.pdf text/html WWW-Backlink auf das Repository 1 Journal Article PeerReviewed zora ZORA 856 40 https://www.zora.uzh.ch/id/eprint/102281/1/Communication%20Research-2014-van%20Koningsbruggen-0093650214555180.pdf text/html WWW-Backlink auf das Repository ZORA 700 1- van Koningsbruggen Guido M. joint author ZORA 700 1- Harris Peter R. joint author ZORA 700 1- Smits Anjès J. joint author ZORA 700 1- Schüz Benjamin joint author ZORA 700 1- Scholz Urte joint author ZORA 700 1- Cooke Richard joint author ZORA 773 0- Communication Research 43(8):1027-1044 BK010053 XK010053 XK010000 ZORA ZORA ZORA Journal Article restrictedAccess