cam a22 4 4500 357886003 CHVBK 20201004124441.0 070604s2007 xxu 00 eng|d GBA7-43401 bnb 013761673 Uk 978-1-4039-8490-6 CHF 17.40 1-4039-8490-5 (OCoLC)502260088 (IDSLU)001220581 UKMGB ger SzZuIDS LU rda 658.827 22 Adamson Allen P. Verfasser aut BrandSimple how the best brands keep it simple and succeed Allen P. Adamson Brand Simple First paperback edition New York Palgrave Macmillan 2007 XXV, 230 Seiten Illustrationen Text txt rdacontent/ger ohne Hilfsmittel zu benutzen n rdamedia/ger Band nc rdacarrier/ger Includes index. In an era of mixed media messages, in which brands are extended to the breaking point and marketing theories compete for attention, it is difficult to create effective brands. Drawing on the authors' experience of working with the world's top brands, this book shows how to communicate with customers and make your brand resonate Brand name products Philosophy Branding (Marketing) Markenartikel (DE-588)4037584-5 gnd Markenpolitik (DE-588)4144679-3 gnd u 054 -- Designmanagement idslu LE BK020000 XK020000 XK020000 0 IDS LU IDSLU LUHGK LUHGK HGFRE 54/246 IDSLU 100 1- Adamson Allen P. Verfasser aut