caa a22 4500 357908112 20170617031055.0 cr unu---uuuuu 160309e201503 xx s 000 0 eng 0003-3219 10.2319/040814-258.1 doi (BORIS)oai:boris.unibe.ch:76793 610 ddc 25490551 pmid Are claims made in orthodontic journal advertisements evidence-supported? [Elektronische Daten] [Christos Livas, Thaleia Kouskoura, Yijin Ren, Christos Katsaros, Nikolaos Pandis] publishedVersion openAccess eu-repo OBJECTIVE To examine the supporting evidence of advertisements published in six leading orthodontic journals. MATERIALS AND METHODS The 2012-2013 printed issues of American Journal of Orthodontics and Dentofacial Orthopedics, Australian Orthodontic Journal, Journal of Orthodontics, European Journal of Orthodontics, Journal of Clinical Orthodontics, and Journal of Orofacial Orthopedics were screened for advertisements implying superior performance compared with competitor products. Advertisements were classified according to type of product, availability, and currency of supporting references. RESULTS A total of 99 unique advertisements claiming clinical benefit or superiority were identified. The overwhelming majority of the identified advertisements promoted appliance products (62.6%), orthodontic materials (14.1%), and dental operatory equipment, including imaging systems (12.1%). Advertisements were found to provide references or not regardless of the product type. Half of the advertisements referred to at least one peer-reviewed publication, whereas unpublished studies were cited by 25% of the advertisements. Most of the referenced articles were published within the past 5years. CONCLUSIONS The scientific background of advertisements in the orthodontic literature appears limited. While surveillance of journal advertising needs to be regulated, clinicians are urged to critically appraise the claims being made in orthodontic print advertisements by consulting the associated existing evidence. Livas Christos joint author Kouskoura Thaleia joint author Ren Yijin joint author Katsaros Christos joint author Pandis Nikolaos joint author Angle orthodontist 85(2), pp. 184-188 0003-3219 http://boris.unibe.ch/76793/1/Are%20claims%20made%20in%20orthodontic%20journal.pdf text/html WWW-Backlink auf das Repository 1 info:eu-repo/semantics/article boris PeerReviewed boris peerstatus BORIS 856 40 http://boris.unibe.ch/76793/1/Are%20claims%20made%20in%20orthodontic%20journal.pdf text/html WWW-Backlink auf das Repository BORIS 700 1- Livas Christos joint author BORIS 700 1- Kouskoura Thaleia joint author BORIS 700 1- Ren Yijin joint author BORIS 700 1- Katsaros Christos joint author BORIS 700 1- Pandis Nikolaos joint author BORIS 773 0- Angle orthodontist 85(2), pp. 184-188 0003-3219 BK010053 XK010053 XK010000 BORIS BORIS BORIS info:eu-repo/semantics/article openAccess