cam a22 4 4500 357951085 CHVBK 20200715213725.0 140819s2014 xxua b||| 001 0 eng|d 2013362564 978-0-321-98819-5 softcover 0-321-98819-1 softcover (OCoLC)863195821 (NEBIS)010577559 BTCTA eng SzZuIDS NEBIS ZHDK-MIZ rda P211 .F42 2014 302.2/244 23 Fenton Nicole (DE-588)1088451055 Verfasser aut Nicely said writing for the web with style and purpose Nicole Fenton and Kate Kiefer Lee Writing for the web with style and purpose [San Francisco, CA] Peachpit Press [2014] viii, 184 Seiten Illustrationen 23 cm Text txt rdacontent/eng ohne Hilfsmittel zu benutzen n rdamedia/eng Band nc rdacarrier/eng Includes bibliographical references (pages 175-178) and index "Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals ... Topics include: write marketing copy, interface flows, blog posts, legal policies, and emails; develop behind-the-scenes documents like mission statements, survey questions, and project briefs; find your voice and adapt your tone for the situation; build trust and foster relationships with readers; make a simple style guide."--Publisher's description Written communication Written communication Data processing Language and the Internet Online authorship Writing (DNLM)D014956 Internet (DNLM)D020407 Written communication Data processing fast Language and the Internet fast Schreiben (DE-588)4116418-0 gnd Web-Seite (DE-588)4356308-9 gnd Lee Kate Kiefer (DE-588)1088451519 Verfasser aut BK020000 XK020000 XK020000 E65124 E65-20160308 NEBIS E65 E65 E65G1 294- 53 NEBIS 100 1- Fenton Nicole (DE-588)1088451055 Verfasser aut NEBIS 700 1- Lee Kate Kiefer (DE-588)1088451519 Verfasser aut SWISSBIB 357951085