Appeals in television advertising: A content analysis of commercials aimed at children and teenagers

Verfasser / Beitragende:
[Moniek Buijzen, Patti M Valkenburg]
Ort, Verlag, Jahr:
2002
Enthalten in:
Communications, 27/3(2002-10-09), 349-364
Format:
Artikel (online)
ID: 37871824X