caa a22 4500 378863568 CHVBK 20180305123352.0 cr unu---uuuuu 161128e20030807xx s 000 0 eng 10.2202/1546-5616.1001 doi (NATIONALLICENCE)gruyter-10.2202/1546-5616.1001 Competitive Entry and Pricing Responses to Product Innovation [Elektronische Daten] [Barry Bayus, Pradeep Chintagunta] In this paper, we study competitive response to a product innovation. We consider the dynamic interaction between a “Defender” (a firm with a first generation product) and an “Attacker” (a firm with a second generation product). The second generation product entry decision of the Defender, as well as the pricing decisions of both firms, are analyzed. Analytical results are derived by developing a 3-period pricing game, and studying closed-loop policies for a Nash equilibrium. These results allow us to identify strategies in which the Attacker can prevent (or delay) a competitive response by the Defender. Some empirical support for our analytical results is also provided by pricing data and information on the timing of successive product generation introductions in the semiconductor and personal computer industries. ©2011 Walter de Gruyter GmbH & Co. KG, Berlin/Boston New Products nationallicence Pricing nationallicence Competition nationallicence Entry nationallicence Bayus Barry University of North Carolina, Chapel Hill, barry_bayus@unc.edu aut Chintagunta Pradeep University of Chicago, pradeep.chintagunta@gsb.uchicago.edu aut Review of Marketing Science De Gruyter 1/1(2003-08-07) 1:1 2003 1 roms https://doi.org/10.2202/1546-5616.1001 text/html Onlinezugriff via DOI 1 research article jats NATIONALLICENCE 856 40 https://doi.org/10.2202/1546-5616.1001 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Bayus Barry University of North Carolina, Chapel Hill, barry_bayus@unc.edu aut NATIONALLICENCE 700 1- Chintagunta Pradeep University of Chicago, pradeep.chintagunta@gsb.uchicago.edu aut NATIONALLICENCE 773 0- Review of Marketing Science De Gruyter 1/1(2003-08-07) 1:1 2003 1 roms CC0 http://creativecommons.org/publicdomain/zero/1.0 nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-gruyter