caa a22 4500 378892134 CHVBK 20180305123457.0 cr unu---uuuuu 161128e20041201xx s 000 0 eng 10.1515/comm.2004.29.4.401 doi (NATIONALLICENCE)gruyter-10.1515/comm.2004.29.4.401 Scheufele Bertram Framing-effects approach: A theoretical and methodological critique [Elektronische Daten] [Bertram Scheufele] The article deals with research on framing effects. First, I will start with classifying different approaches on framing. Subsequently, I will provide a definition of the concepts of frame, schema and framing, expand on framing research conducted so far - both theoretically and operationally. Having this equipment at hand, I will initiate a discussion on studies of framing-effects in terms of theory, methods and empirical results. This discussion leads to the conclusion that studies on framing effects are insufficiently concerned with the more recent psychological constructs and theories. In merely focusing on the activation of schemata, most studies ignore the more elaborate types of framing-effects. Therefore, several empirical questions remain unanswered and some methodical chances seem to be wasted. © Walter de Gruyter Sociolinguistics nationallicence Gender studies nationallicence Social theory nationallicence frame nationallicence framing nationallicence schema nationallicence cognition nationallicence media effects nationallicence Communications Walter de Gruyter 29/4(2004-12-01), 401-428 0341-2059 29:4<401 2004 29 comm https://doi.org/10.1515/comm.2004.29.4.401 text/html Onlinezugriff via DOI 1 research article jats NATIONALLICENCE 856 40 https://doi.org/10.1515/comm.2004.29.4.401 text/html Onlinezugriff via DOI NATIONALLICENCE 100 1- Scheufele Bertram NATIONALLICENCE 773 0- Communications Walter de Gruyter 29/4(2004-12-01), 401-428 0341-2059 29:4<401 2004 29 comm CC0 http://creativecommons.org/publicdomain/zero/1.0 nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-gruyter