caa a22 4500 378907549 CHVBK 20180305123533.0 cr unu---uuuuu 161128e20040405xx s 000 0 eng 10.2202/1542-0485.1050 doi (NATIONALLICENCE)gruyter-10.2202/1542-0485.1050 Matsumoto Shigeru Kansai University, Japan Consumers' Responses to Front vs. Back Package GM Labels in Japan [Elektronische Daten] [Shigeru Matsumoto] A number of studies show that consumers are willing to pay premiums for GM-Free foods. In this paper, we examine the effect, if any, that GM-Free messages have on product selection by the consumer. We made sample products which differed in the use of the labels and conducted two experiments: a choice experiment and a memory recall experiment. The result of our choice experiment demonstrates that the consumer who shows general concern about GM foods without relevant biotech knowledge responds to GM-Free messages on front labels. On the other hand, the result of our memory recall experiment shows that the consumer with relevant biotech knowledge uses the product information on back labels. Thus, firms can positively influence the product selection of biotech un-savvy consumers by placing GM-Free message on front labels. ©2011 Walter de Gruyter GmbH & Co. KG, Berlin/Boston Food Label nationallicence label nationallicence genetically modified food nationallicence choice experiment nationallicence memory recall experiment nationallicence Journal of Agricultural & Food Industrial Organization De Gruyter 2/1(2004-04-05) 2:1 2004 2 jafio https://doi.org/10.2202/1542-0485.1050 text/html Onlinezugriff via DOI 1 research article jats NATIONALLICENCE 856 40 https://doi.org/10.2202/1542-0485.1050 text/html Onlinezugriff via DOI NATIONALLICENCE 100 1- Matsumoto Shigeru Kansai University, Japan NATIONALLICENCE 773 0- Journal of Agricultural & Food Industrial Organization De Gruyter 2/1(2004-04-05) 2:1 2004 2 jafio CC0 http://creativecommons.org/publicdomain/zero/1.0 nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-gruyter