caa a22 4500 378907603 CHVBK 20180305123533.0 cr unu---uuuuu 161128e20040819xx s 000 0 eng 10.2202/1542-0485.1080 doi (NATIONALLICENCE)gruyter-10.2202/1542-0485.1080 Market Segmentation via Mixed Logit: Extra-Virgin Olive Oil in Urban Italy [Elektronische Daten] [Riccardo Scarpa, Teresa Del Giudice] The paper presents some results from a stated-preference study that compares three samples of urban consumers of extra-virgin olive oil from three representative Italian cities: Naples (South), Rome (Centre) and Milan (North). A series of multinomial logit models are estimated from choice experiments responses and tested for unobserved heterogeneity for EU labelling informing on PDO/PGI, organic and place of origin attributes. The consequences of such form of heterogeneity are flashed out with respect to issues of market segmentation on the basis of the pattern of correlation across preferences as estimated from mixed logit models. Results indicate that product origin matters differently in different cities, while the sample from Naples is the least heterogeneous the Milan and Rome samples display highest taste heterogeneity, but also stronger intensity of taste. ©2011 Walter de Gruyter GmbH & Co. KG, Berlin/Boston food marketing nationallicence Organic food nationallicence extra-virgin olive oil nationallicence PDO/PGI nationallicence choice experiments nationallicence market segments nationallicence labelling nationallicence certification nationallicence preference heterogeneity nationallicence Scarpa Riccardo University of York, U.K. aut Del Giudice Teresa University of Naples, Italy aut Journal of Agricultural & Food Industrial Organization De Gruyter 2/1(2004-08-19) 2:1 2004 2 jafio https://doi.org/10.2202/1542-0485.1080 text/html Onlinezugriff via DOI 1 research article jats NATIONALLICENCE 856 40 https://doi.org/10.2202/1542-0485.1080 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Scarpa Riccardo University of York, U.K aut NATIONALLICENCE 700 1- Del Giudice Teresa University of Naples, Italy aut NATIONALLICENCE 773 0- Journal of Agricultural & Food Industrial Organization De Gruyter 2/1(2004-08-19) 2:1 2004 2 jafio CC0 http://creativecommons.org/publicdomain/zero/1.0 nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-gruyter