Pursuing the meaning of meaning in the commercial world: An international review of marketing and consumer research founded on semiotics
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| 024 | 7 | 0 | |a 10.1515/semi.2004.2004.152-1-4.1 |2 doi |
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| 245 | 0 | 0 | |a Pursuing the meaning of meaning in the commercial world: An international review of marketing and consumer research founded on semiotics |h [Elektronische Daten] |c [David Glen Mick, James E. Burroughs, Patrick Hetzel, Mary Yoko Brannen] |
| 540 | |a © Walter de Gruyter | ||
| 690 | 7 | |a Literary theory |2 nationallicence | |
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| 700 | 1 | |a Mick |D David Glen |u Robert Hill Carter Professor of Marketing at the McIntireSchool of Commerce, University of Virginia, Charlottesville |4 aut | |
| 700 | 1 | |a Burroughs |D James E. |u McIntire School of Commerce, University of Virginia, Charlottesville. |4 aut | |
| 700 | 1 | |a Hetzel |D Patrick |u Universite Pantheon-Assas Paris II, 83bis, rue Notre-Dame-des-Champs, Paris, France. |4 aut | |
| 700 | 1 | |a Brannen |D Mary Yoko |u School of Business, San Jose State University, San Jose, California. |4 aut | |
| 773 | 0 | |t Semiotica |d Walter de Gruyter |g 2004/152 - 1/4(2004-11-09), 1-74 |x 0037-1998 |q 2004:152 - 1/4<1 |1 2004 |2 2004 |o semi | |
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| 950 | |B NATIONALLICENCE |P 700 |E 1- |a Mick |D David Glen |u Robert Hill Carter Professor of Marketing at the McIntireSchool of Commerce, University of Virginia, Charlottesville |4 aut | ||
| 950 | |B NATIONALLICENCE |P 700 |E 1- |a Burroughs |D James E. |u McIntire School of Commerce, University of Virginia, Charlottesville |4 aut | ||
| 950 | |B NATIONALLICENCE |P 700 |E 1- |a Hetzel |D Patrick |u Universite Pantheon-Assas Paris II, 83bis, rue Notre-Dame-des-Champs, Paris, France |4 aut | ||
| 950 | |B NATIONALLICENCE |P 700 |E 1- |a Brannen |D Mary Yoko |u School of Business, San Jose State University, San Jose, California |4 aut | ||
| 950 | |B NATIONALLICENCE |P 773 |E 0- |t Semiotica |d Walter de Gruyter |g 2004/152 - 1/4(2004-11-09), 1-74 |x 0037-1998 |q 2004:152 - 1/4<1 |1 2004 |2 2004 |o semi | ||
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