caa a22 4500 378937464 CHVBK 20180305123644.0 cr unu---uuuuu 161128e200410 xx s 000 0 eng 10.1515/zaa.2004.52.4.409 doi (NATIONALLICENCE)gruyter-10.1515/zaa.2004.52.4.409 Welz Gisela Transnational Cultures and Multiple Modernities: Anthropology's Encounter with Globalization [Elektronische Daten] [Gisela Welz] In the 1970s, anthropology began to examine its role in the establishment and expansion of colonial rule in non-Western societies and its continuation in new forms of economic and political domination exerted by the West after the disbanding of colonial administrations. Said's book Orientalism (1978) proved to be immensely influential in this context. Today, globalization has emerged as the domain in which anthropologists critically recast their relationship to the post-colonial field. Anthropologists increasingly study the cultural effects of the worldwide diffusion of commodities, technologies and media products, as well as the increase of immigration and other forms of transnational mobility. Faced with a surge of greatly increasing cultural diversity worldwide as a consequence of these intensified exchanges, anthropology has been forced to revise its earlier notion that globalization would inevitably bring about a culturally homogenized world. This article addresses the concept of the pluralization of modernities, explores its potential for interdisciplinary research agendas, and also inquires into problematic assumptions underlying this new theoretical approach.1 © 2014 by Walter de Gruyter GmbH & Co. Zeitschrift für Anglistik und Amerikanistik De Gruyter 52/4(2004-10), 409-422 52:4<409 2004 52 zaa https://doi.org/10.1515/zaa.2004.52.4.409 text/html Onlinezugriff via DOI 1 research article jats NATIONALLICENCE 856 40 https://doi.org/10.1515/zaa.2004.52.4.409 text/html Onlinezugriff via DOI NATIONALLICENCE 100 1- Welz Gisela NATIONALLICENCE 773 0- Zeitschrift für Anglistik und Amerikanistik De Gruyter 52/4(2004-10), 409-422 52:4<409 2004 52 zaa CC0 http://creativecommons.org/publicdomain/zero/1.0 nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-gruyter