caa a22 4500 38636883X CHVBK 20180307111947.0 cr unu---uuuuu 161130s1989 xx s 000 0 eng 10.2307/3115961 doi S0007680500043117 pii (NATIONALLICENCE)cambridge-10.2307/3115961 Waller-Zuckerman Mary Ellen Mary Ellen Waller-Zuckerman is visiting professor of marketing at McGill University and associate professor of marketing at SUNY-Geneseo. "Old Homes, in a City of Perpetual Change”: Women's Magazines, 1890-1916 [Elektronische Daten] [Mary Ellen Waller-Zuckerman] Although the growth of inexpensive, widely distributed magazines that began in the United States in the 1890s has been noted, the role played by magazines directed specifically toward female readers has received little scholarly attention. The following article examines contents, personnel, and readership and advertising, pricing, production, and distribution techniques to demonstrate that the women's magazines were pioneers in many of these areas. Copyright © The President and Fellows of Harvard College 1989 Business History Review Cambridge University Press 63/4(1989), 715-756 0007-6805 63:4<715 1989 63 BHR https://doi.org/10.2307/3115961 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.2307/3115961 text/html Onlinezugriff via DOI NATIONALLICENCE 100 1- Waller-Zuckerman Mary Ellen Mary Ellen Waller-Zuckerman is visiting professor of marketing at McGill University and associate professor of marketing at SUNY-Geneseo NATIONALLICENCE 773 0- Business History Review Cambridge University Press 63/4(1989), 715-756 0007-6805 63:4<715 1989 63 BHR CC0 http://creativecommons.org/publicdomain/zero/1.0 nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-cambridge