caa a22 4500 388048727 CHVBK 20180307125045.0 cr unu---uuuuu 161130e199803 xx s 000 0 eng 10.1017/S1833367200005708 doi S1833367200005708 pii (NATIONALLICENCE)cambridge-10.1017/S1833367200005708 The Impact of Networking on Marketing [Elektronische Daten] [E. Alan Buttery, E.M. Buttery] The paper provides a typology of networks, identifies key attributes of business networking and explains how they impact on marketing. The paper demonstrates the potential advantages that accrue to organisations that combine networking with marketing skills. It also provides a framework for developing such a combination. Copyright © Cambridge University Press and Australian and New Zealand Academy of Management 1998 Buttery E. Alan Foundation Professor of Marketing, University of Western Sydney (Hawkesbury), Blacktown Campus, Quakers Hill NSW, Tel: +61 2 9852 4143, Email: a.buttery@uws.edu.au Buttery E.M. University of Western Sydney (Hawkesbury), Blacktown Campus, Quakers Hill NSW, Tel: +61 2 9852 4143, Email: em.buttery@uws.edu.au aut Journal of Management & Organization Cambridge University Press 4/2(1998-03), 27-36 1833-3672 4:2<27 1998 4 JMO https://doi.org/10.1017/S1833367200005708 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1017/S1833367200005708 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Buttery E. Alan Foundation Professor of Marketing, University of Western Sydney (Hawkesbury), Blacktown Campus, Quakers Hill NSW, Tel: +61 2 9852 4143, Email: a.buttery@uws.edu.au NATIONALLICENCE 700 1- Buttery E.M. University of Western Sydney (Hawkesbury), Blacktown Campus, Quakers Hill NSW, Tel: +61 2 9852 4143, Email: em.buttery@uws.edu.au aut NATIONALLICENCE 773 0- Journal of Management & Organization Cambridge University Press 4/2(1998-03), 27-36 1833-3672 4:2<27 1998 4 JMO CC0 http://creativecommons.org/publicdomain/zero/1.0 nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-cambridge