caa a22 4500 388059338 CHVBK 20180307125116.0 cr unu---uuuuu 161130e199803 xx s 000 0 eng 10.1079/PHN19980009 doi S136898009800010X pii (NATIONALLICENCE)cambridge-10.1079/PHN19980009 UK consumer attitudes, beliefs and barriers to increasing fruit and vegetable consumption [Elektronische Daten] Abstract Objective: To assess attitudes, predictors of intention, and identify perceived barriers to increasing fruit and vegetable (F&V) intakes. Design: UK nationwide postal survey utilizing the theory of planned behaviour. Subjects: Stratified (by social class and region) random sample of 2020 UK adults providing a modest response rate of 37% (n = 741). Results: Belief measures (e.g. health, cost, taste, etc.) were strongly associated with overall attitudes which were reported as being largely favourable towards fruit, vegetables and, to a lesser extent, vegetable dishes, and were strongly associated with reported intention to increase consumption. Subjects reported they could increase their consumption, but this was only weakly associated with intention to do so. Approximately 50% of respondents reported an intention to increase intakes. Social pressure was strongly associated with reported intention to increase; however, scores indicated low perceived social pressure to change. Evidence of unrealistic optimism concerning perceived intakes and the perceived high cost of fruit may also act as barriers. Conclusions: Results from this study suggest a lack of perceived social pressure to increase F&V intakes and suggests that public health efforts require stronger and broader health messages that incorporate consumer awareness of low present consumption. Copyright © The Nutrition Society 1998 UK nationallicence Fruit nationallicence Vegetables nationallicence Attitudes nationallicence Barriers nationallicence Cox David N. Consumer Sciences Department, Institute of Food Research, Earley Gate, Reading RG6 682, UK Anderson Annie S. Department of Human Nutrition, University of Glasgow, UK Lean Michael EJ Department of Human Nutrition, University of Glasgow, UK Mela David J. Consumer Sciences Department, Institute of Food Research, Earley Gate, Reading RG6 682, UK Public Health Nutrition Cambridge University Press 1/1(1998-03), 61-68 1368-9800 1:1<61 1998 1 PHN https://doi.org/10.1079/PHN19980009 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1079/PHN19980009 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Cox David N. Consumer Sciences Department, Institute of Food Research, Earley Gate, Reading RG6 682, UK NATIONALLICENCE 700 1- Anderson Annie S. Department of Human Nutrition, University of Glasgow, UK NATIONALLICENCE 700 1- Lean Michael EJ Department of Human Nutrition, University of Glasgow, UK NATIONALLICENCE 700 1- Mela David J. Consumer Sciences Department, Institute of Food Research, Earley Gate, Reading RG6 682, UK NATIONALLICENCE 773 0- Public Health Nutrition Cambridge University Press 1/1(1998-03), 61-68 1368-9800 1:1<61 1998 1 PHN CC0 http://creativecommons.org/publicdomain/zero/1.0 nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-cambridge