caa a22 4500 388074647 CHVBK 20180307125157.0 cr unu---uuuuu 161130e199907 xx s 000 0 eng 10.2307/3857511 doi S1052150X00004516 pii (NATIONALLICENCE)cambridge-10.2307/3857511 Morals and Markets: The Case of Ethical Investing [Elektronische Daten] This paper is a report of an empirical psychological study of the relationship between the ethical and financial beliefs and desires of ethical investors. Semi-structured interviews of 20 ethical investors have been carried out by the project 10 of which have been analysed using qualitative data analysis software. All of our participants faced the problem that, while they had ethical concerns, they were not prepared to sacrifice their essential financial requirements to address them. We found four common ways of dealing with this problem: they divided up their money into core and surplus accounts; they decided that it was enough to only be a partial ethical investor; they avoided detailed consideration of the costs of ethical investment; and they avoided rigorous ethical thinking. One equilibrium position arising from these responses is a portfolio approach to ethics, which allows people to assuage their consciences by investing only a small proportion of their investments ethically, while leaving the rest in non-ethical investment vehicles. Copyright © Society for Business Ethics 1999 Mackenzie Craig Lewis Alan Business Ethics Quarterly Cambridge University Press 9/3(1999-07), 439-452 1052-150X 9:3<439 1999 9 BEQ https://doi.org/10.2307/3857511 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.2307/3857511 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Mackenzie Craig NATIONALLICENCE 700 1- Lewis Alan NATIONALLICENCE 773 0- Business Ethics Quarterly Cambridge University Press 9/3(1999-07), 439-452 1052-150X 9:3<439 1999 9 BEQ CC0 http://creativecommons.org/publicdomain/zero/1.0 nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-cambridge