caa a22 4500 388079452 CHVBK 20180307125209.0 cr unu---uuuuu 161130e199903 xx s 000 0 eng 10.2307/2585763 doi S000305540021664X pii (NATIONALLICENCE)cambridge-10.2307/2585763 Has Cable Ended the Golden Age of Presidential Television? [Elektronische Daten] For the past 30 years, presidents have enlisted prime-time television to promote their policies to the American people. For most of this era, they have been able to commandeer the national airwaves and speak to "captive” viewers. Recently, however, presidents appear to be losing their audiences. Two leading explanations are the rise of political disaffection and the growth of cable. We investigate both by developing and testing a model of the individual's viewing decision using both cross-sectional (1996 NES survey) and time-series (128 Nielsen audience ratings for presidential appearances between 1969 and 1998) data. We find that cable television but not political disaffection has ended the golden era of presidential television. Moreover, we uncover evidence that both presidents and the broadcast networks have begun adapting strategically to this new reality in scheduling presidential appearances. Copyright © American Political Science Association 1999 Baum Matthew A. University of California, San Diego Kernell Samuel University of California, San Diego American Political Science Review Cambridge University Press 93/1(1999-03), 99-114 0003-0554 93:1<99 1999 93 PSR https://doi.org/10.2307/2585763 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.2307/2585763 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Baum Matthew A. University of California, San Diego NATIONALLICENCE 700 1- Kernell Samuel University of California, San Diego NATIONALLICENCE 773 0- American Political Science Review Cambridge University Press 93/1(1999-03), 99-114 0003-0554 93:1<99 1999 93 PSR CC0 http://creativecommons.org/publicdomain/zero/1.0 nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-cambridge