caa a22 4500 388080442 CHVBK 20180307125213.0 cr unu---uuuuu 161130e199912 xx s 000 0 eng 10.2307/2586119 doi S0003055400219151 pii (NATIONALLICENCE)cambridge-10.2307/2586119 Negative Campaign Advertising: Demobilizer or Mobilizer? [Elektronische Daten] As political campaigns become increasingly adversarial, scholars are giving some much-needed attention to the effect of negative advertising on turnout. In a widely recognized Review article and subsequent book, Ansolabehere and his colleagues (1994, 1995) contend that attack advertising drives potential voters away from the polls. We dispute the generalizability of this claim outside the experimental setting. Using NES survey data as well as aggregate sources, we subject their research to rigorous real-world testing. The survey data directly contradict their findings, yielding no evidence of a turnout disadvantage for those who recollected negative presidential campaign advertising. In attempting to replicate Ansolabehere et al.'s earlier aggregate results we uncover quite substantial discrepancies and inconsistencies in their data set. We conclude that their aggregate study is deeply flawed and that Ansolabehere et al. exaggerated the demobilization dangers posed by attack advertising, at least in voters' own context. Copyright © American Political Science Association 1999 Wattenberg Martin P. University of California, Irvine Brians Craig Leonard Virginia Tech American Political Science Review Cambridge University Press 93/4(1999-12), 891-899 0003-0554 93:4<891 1999 93 PSR https://doi.org/10.2307/2586119 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.2307/2586119 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Wattenberg Martin P. University of California, Irvine NATIONALLICENCE 700 1- Brians Craig Leonard Virginia Tech NATIONALLICENCE 773 0- American Political Science Review Cambridge University Press 93/4(1999-12), 891-899 0003-0554 93:4<891 1999 93 PSR CC0 http://creativecommons.org/publicdomain/zero/1.0 nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-cambridge