caa a22 4500 388081228 CHVBK 20180307125216.0 cr unu---uuuuu 161130e199906 xx s 000 0 eng 10.2307/2585400 doi S0003055400217371 pii (NATIONALLICENCE)cambridge-10.2307/2585400 Shaw Daron R. University of Texas at Austin The Effect of TV Ads and Candidate Appearances on Statewide Presidential Votes, 1988-96 [Elektronische Daten] [Daron R. Shaw] Although presidential campaigns have been mythologized in literature and cinema, most theories of elections relegate them to a secondary role, presuming they have little effect on outcomes. Direct tests of campaigning's influence on electoral college votes are rare, mostly because statewide data on the allocation of resources and voters' preferences have been hard to obtain. Many studies suggest a minimal effect, but it is possible that a more significant influence might be found with better data on the key dependent and independent variables. This study uses data on presidential candidates' appearances and television advertising purchases to conduct cross-sectional and pooled time-series analyses of their influence on statewide outcomes in 1988, 1992, and 1996. The data demonstrate that, despite the conditioning influence of other factors, campaigning affected statewide preferences as well as the electoral college vote. Copyright © American Political Science Association 1999 American Political Science Review Cambridge University Press 93/2(1999-06), 345-361 0003-0554 93:2<345 1999 93 PSR https://doi.org/10.2307/2585400 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.2307/2585400 text/html Onlinezugriff via DOI NATIONALLICENCE 100 1- Shaw Daron R. University of Texas at Austin NATIONALLICENCE 773 0- American Political Science Review Cambridge University Press 93/2(1999-06), 345-361 0003-0554 93:2<345 1999 93 PSR CC0 http://creativecommons.org/publicdomain/zero/1.0 nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-cambridge