caa a22 4500 388097485 CHVBK 20180307125307.0 cr unu---uuuuu 161130e199911 xx s 000 0 eng 10.1017/S0029665199001093 doi S0029665199001093 pii (NATIONALLICENCE)cambridge-10.1017/S0029665199001093 Shepherd Richard Department of Psychology, University of Surrey, Guildford, Surrey GU2 5XH, UK Social determinants of food choice [Elektronische Daten] [Richard Shepherd] Food choice is influenced by a large number of factors, including social and cultural factors. One method for trying to understand the impact of these factors is through the study of attitudes. Research is described which utilizes social psychological attitude models of attitude-behaviour relationships, in particular the Theory of Planned Behaviour. This approach has shown good prediction of behaviour, but there are a number of possible extensions to this basic model which might improve its utility. One such extension is the inclusion of measures of moral concern, which have been found to be important both for the choice of genetically-modified foods and also for foods to be eaten by others. It has been found to be difficult to effect dietary change, and there are a number of insights from social psychology which might address this difficulty. One is the phenomenon of optimistic bias, where individuals believe themselves to be at less risk from various hazards than the average person. This effect has been demonstrated for nutritional risks, and this might lead individuals to take less note of health education messages. Another concern is that individuals do not always have clear-cut attitudes, but rather can be ambivalent about food and about healthy eating. It is important, therefore, to have measures for this ambivalence, and an understanding of how it might impact on behaviour. The Nutrition Society Food choice nationallicence Social psychological attitudes nationallicence Optimistic bias nationallicence Proceedings of the Nutrition Society Cambridge University Press 58/4(1999-11), 807-812 0029-6651 58:4<807 1999 58 PNS https://doi.org/10.1017/S0029665199001093 text/html Onlinezugriff via DOI 1 conference jats NATIONALLICENCE 856 40 https://doi.org/10.1017/S0029665199001093 text/html Onlinezugriff via DOI NATIONALLICENCE 100 1- Shepherd Richard Department of Psychology, University of Surrey, Guildford, Surrey GU2 5XH, UK NATIONALLICENCE 773 0- Proceedings of the Nutrition Society Cambridge University Press 58/4(1999-11), 807-812 0029-6651 58:4<807 1999 58 PNS CC0 http://creativecommons.org/publicdomain/zero/1.0 nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-cambridge