caa a22 4500 38810029X CHVBK 20180307125317.0 cr unu---uuuuu 161130s1999 xx s 000 0 eng 10.2307/3116241 doi S0007680500073578 pii (NATIONALLICENCE)cambridge-10.2307/3116241 Fones-Wolf Elizabeth ELIZABETH FONES-WOLF is an associate professor in the department of history of West Virginia University. Creating a Favorable Business Climate: Corporations and Radio Broadcasting, 1934 to 1954 [Elektronische Daten] [Elizabeth Fones-Wolf] Beginning in the 1930s, American corporations increasingly turned to radio for their public relations campaigns. Major firms, including Ford, Du Pont, and General Motors, sponsored network radio programs that carried messages designed to improve their image. Other large corporations funded national radio news commentators, while smaller businesses sponsored weekly or even daily local radio programs. For twenty years, radio was an important component of corporate public relations, allowing businesses to speak more directly to the public than print advertisements had. By the mid-fifties, institutional broadcasting, combined with other public relations activities, had succeeded in helping business improve its status in American society. Copyright © The President and Fellows of Harvard College 1999 Business History Review Cambridge University Press 73/2(1999), 221-255 0007-6805 73:2<221 1999 73 BHR https://doi.org/10.2307/3116241 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.2307/3116241 text/html Onlinezugriff via DOI NATIONALLICENCE 100 1- Fones-Wolf Elizabeth ELIZABETH FONES-WOLF is an associate professor in the department of history of West Virginia University NATIONALLICENCE 773 0- Business History Review Cambridge University Press 73/2(1999), 221-255 0007-6805 73:2<221 1999 73 BHR CC0 http://creativecommons.org/publicdomain/zero/1.0 nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-cambridge