caa a22 4500 388100516 CHVBK 20180307125318.0 cr unu---uuuuu 161130s1999 xx s 000 0 eng 10.2307/3116183 doi S000768050007392X pii (NATIONALLICENCE)cambridge-10.2307/3116183 Sull Donald N. DONALD N. SULL is an assistant professor of strategy and international management at the London Business School. The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution [Elektronische Daten] [Donald N. Sull] Business historians have illuminated how first movers in many emerging industries secure an enduring leadership position, but have devoted less attention to the processes by which industry leaders relinquish their dominance. This paper examines why rubber industry leader Firestone Tire & Rubber failed to respond effectively to new technology and foreign competition. The author argues that Firestone did not respond by doing nothing, but rather accelerated activities that had contributed to its past success. Firestone's response was constrained by managers' existing strategic frames and values, and the company's processes and long-standing relationships with customers and employees. Copyright © The President and Fellows of Harvard College 1999 Business History Review Cambridge University Press 73/3(1999), 430-464 0007-6805 73:3<430 1999 73 BHR https://doi.org/10.2307/3116183 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.2307/3116183 text/html Onlinezugriff via DOI NATIONALLICENCE 100 1- Sull Donald N. DONALD N. SULL is an assistant professor of strategy and international management at the London Business School NATIONALLICENCE 773 0- Business History Review Cambridge University Press 73/3(1999), 430-464 0007-6805 73:3<430 1999 73 BHR CC0 http://creativecommons.org/publicdomain/zero/1.0 nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-cambridge