caa a22 4500 388100702 CHVBK 20180307125319.0 cr unu---uuuuu 161130s1999 xx s 000 0 eng 10.2307/3116184 doi S0007680500073931 pii (NATIONALLICENCE)cambridge-10.2307/3116184 Merron Jeff JEFF MERRON is an assistant professor of communications at the State University of West Georgia and the executive editor of SportsJones.com, the daily online sports magazine. Putting Foreign Consumers on the Map: J. Walter Thompson's Struggle with General Motors' International Advertising Account in the 1920s [Elektronische Daten] [Jeff Merron] In the late 1920s and early 1930s the J. Walter Thompson advertising agency, fueled largely by a deal with General Motors' international operations, opened thirty-four branch offices in Europe, the Middle East, South Africa, India, Australia, and South America. The overseas branches allowed the agency to sharpen its methods of quantitative research. They also enabled J. Walter Thompson to establish lasting understandings of European markets that proved beneficial for its long-term health. Copyright © The President and Fellows of Harvard College 1999 Business History Review Cambridge University Press 73/3(1999), 465-502 0007-6805 73:3<465 1999 73 BHR https://doi.org/10.2307/3116184 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.2307/3116184 text/html Onlinezugriff via DOI NATIONALLICENCE 100 1- Merron Jeff JEFF MERRON is an assistant professor of communications at the State University of West Georgia and the executive editor of SportsJones.com, the daily online sports magazine NATIONALLICENCE 773 0- Business History Review Cambridge University Press 73/3(1999), 465-502 0007-6805 73:3<465 1999 73 BHR CC0 http://creativecommons.org/publicdomain/zero/1.0 nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-cambridge