cam a22 4 4500 390164372 CHVBK 20201009005412.0 cr ||||||||||| 161201s2016 gw s 00 eng autom. Import ab Springer MARC Records 08.03.2017/BUME 978-3-319-33846-0 E-Book 978-3-319-33845-3 Druckausgabe 10.1007/978-3-319-33846-0 doi (LIBIB)000403392 (IDSSG)000882395 Springer ger LI-VaLIL FLFHL rda TS155-TS194 658.5 23 DEAGI18C0420D2601BE21C1258054004E8E83 iCapture International fragmentation impacts and prospects for manufacturing, marketing, economy, and growth edited by Anshu Saxena Arora, Sabine Bacouel-Jentjens Cham Springer International Publishing 2016 Online-Ressource text file PDF rda International Marketing and Management Research Sabine Bacouel-Jentjens is Professor of Management at ISC Paris Business School, France, where she is the Head of the International Business and Management Master Program. In addition to research and teaching, she has more than a decade of practical experience in the financial services sector, working in both specialist and management positions for the Dresdner Bank and later Allianz Group in Germany The book provides academic libraries, international business scholars, graduate students, and policy makers with insights and opportunities that enable firms to achieve a competitive advantage in the marketplace. Anshu Saxena Arora is Professor of Marketing and Director of Global Logistics and International Business Center in the College of Business Administration, Savannah State University, USA. She is a Certified Project Management Professional from Project Management Institute (PMI), USA, and holds a Foundation Certificate in IT Service Management from Information Systems Examination Board (ISEB), UK. Currently, she is the Chair of Academy of International Business - US Southeast chapter of Academy of International Business (AIB), a leading association of scholars and specialists in the field of international business.- This book addresses the increased fragmentation and internationalization of production. It explores how concurrent business transformations in manufacturing and marketing impact global and developing economies, and how supply chain initiatives and information sharing impact overall organizational performance. It further connects marketing and advertising as an important link between organizations and its partners; education as a bridge between developing and developed world economies; and growth as a long-term objective of increasing integration at the regional and global level. Through a series of case studies, scholars across the US and France contribute chapters on the manufacturing, marketing, and internationalization of luxury fashion brands, music advertising, the growth of Amazon, and the business landscapes in India, China, Africa, and North Korea.- Business Marketing Production management Business logistics Globalization Markets Arora Anshu (DE-588)1042905649 Herausgeber edt Bacouel-Jentjens Sabine 1967- (DE-588)171594452 Herausgeber edt Printed edition 9783319338453 http://dx.doi.org/10.1007/978-3-319-33846-0 Download für Uni Volltext BK020053 XK020053 XK020000 fhlseb libib X noalma ids I bw FL IDSSG HSG HSG ONL HONL000882395 LIBIB FLFHL FLFHL OL - NELFHL1702 Zugriff nur vom Uni-Campus LIBIB 490 0- International Marketing and Management Research LIBIB 700 1- Arora Anshu (DE-588)1042905649 Herausgeber edt LIBIB 700 1- Bacouel-Jentjens Sabine 1967- (DE-588)171594452 Herausgeber edt LIBIB 856 -- http://dx.doi.org/10.1007/978-3-319-33846-0 Download für Uni Volltext IDSSG 490 1- International Marketing and Management Research IDSSG 700 1- Arora Anshu Saxena Herausgeber edt IDSSG 700 1- Bacouel-Jentjens Sabine Herausgeber edt IDSSG 776 08 Printed edition 9783319338453 IDSSG 856 40 https://doi.org/10.1007/978-3-319-33846-0 Full text for the University of St. Gallen