cam a22 4 4500 390165816 CHVBK 20201009043204.0 cr ||||||||||| 161201s2016 gw s 00 eng autom. Import ab Springer MARC Records 08.03.2017/BUME 978-3-319-39733-7 E-Book 978-3-319-39731-3 Druckausgabe 10.1007/978-3-319-39733-7 doi (LIBIB)000403404 (IDSSG)000882402 Springer ger LI-VaLIL FLFHL rda HF5410-5417.5 658.8 23 DEAGI2289C80F9B8CBA07C12580540056408B iCapture Milutinović Veljko 1951- (DE-588)172259908 Verfasser aut Mind genomics a guide to data-driven marketing strategy by Veljko Milutinovic, Jakob Salom Cham Springer International Publishing 2016 Online-Ressource text file PDF rda Springerbriefs in business (LIBIB)000362017 323245722 A careful step by step approach explains what activities ought to be taken and what scenarios must be followed while applying this method in order to find the right way to capture the hearts and minds of targeted audiences.This book explains how Mind Genomics plays a matching game with one's potential audience and various ways one can present the products and ideas resulting in a systematic approach to influencing others, backed by real data; how one can play with ideas, see patterns imposed by the mind and create new, inductive, applied sciences of the mind, measuring the world using the mind of man as the yardstick. In details it describes how everyday thought is transferred into actionable data and results.- In this book, the authors describe how Mind Genomics works - a revolutionary marketing method that combines the three sciences of Mathematics, Psychology, and Economics - in a masterful way.Mind Genomics helps the seller of products and services to know what people are thinking about them before one ever commits to an approach by knowing what is important to the people one is trying to influence. Mind Genomics identifies what aspects of a general topic are important to the audience, how different people in the audience will respond to different aspects of that topic, and how to pinpoint the viewpoints of different audience segments to each aspect of the topic.- Whether one is a senior marketer for a large corporation, a professor at a university, or administrator at a hospital, one could use Mind Genomics to learn how to transform available information into actionable steps that will increase the products sales, or increase the number of interested students for a new university program, or the number of satisfied patients in the hospital with their medical conditions kept at highest levels after leaving it. Mind Genomics was first introduced by Dr. Howard Moskowitz, an alumnus of Harvard University and the father of Horizontal Segmentation - a widely accepted business model for targeted marketing and profit maximization.. Business Marketing Data mining Behavioral sciences Behavioral economics Salom Jakob Verfasser aut Printed edition 9783319397313 http://dx.doi.org/10.1007/978-3-319-39733-7 Download für Uni Volltext BK020053 XK020053 XK020000 fhlseb libib X noalma ids I bw FL IDSSG HSG HSG ONL HONL000882402 LIBIB FLFHL FLFHL OL - NELFHL1702 Zugriff nur vom Uni-Campus LIBIB 100 1- Milutinović Veljko 1951- (DE-588)172259908 Verfasser aut LIBIB 490 0- Springerbriefs in business (LIBIB)000362017 323245722 LIBIB 700 1- Salom Jakob Verfasser aut LIBIB 856 -- http://dx.doi.org/10.1007/978-3-319-39733-7 Download für Uni Volltext IDSSG 100 1- Milutinovic Veljko Verfasser aut IDSSG 490 1- SpringerBriefs in Business 2191-5482 IDSSG 700 1- Salom Jakob Verfasser aut IDSSG 776 08 Printed edition 9783319397313 IDSSG 856 40 https://doi.org/10.1007/978-3-319-39733-7 Full text for the University of St. Gallen SWISSBIB 390165816