cam a22 2 4500 390166790 CHVBK 20201009005413.0 cr nn|008mamaa 161201s2016 xxk||||-s---- 0 0|eng-d autom. Import ab Springer MARC Records 08.03.2017/BUME 978-1-137-50121-9 ebook 10.1057/978-1-137-50121-9 doi (IDSSG)000895931 (LIBIB)000403127 Springer ger SzZuIDS HSG rda HF5410-5417.5 658.8 23 Foxall Gordon R. Verfasser aut Perspectives on Consumer Choice From Behavior to Action, from Action to Agency by Gordon R. Foxall London Palgrave Macmillan UK 2016 1 Online-Ressource text file PDF rda Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today's consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification. Perspectives on Consumer Choice is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms. Employing a reasoned approach to understanding consumption, this book builds upon theoretical and empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research. . Business Marketing Neuropsychology Printed edition 9781137501196 https://doi.org/10.1057/978-1-137-50121-9 Full text for the University of St. Gallen BK020053 XK020053 XK020000 noalma ids I fhlseb libib X bw FL IDSSG HSG HSG ONL HONL000895931 LIBIB FLFHL FLFHL OL - NELFHL1702 Zugriff nur vom Uni-Campus IDSSG 100 1- Foxall Gordon R. Verfasser aut IDSSG 776 08 Printed edition 9781137501196 IDSSG 856 40 https://doi.org/10.1057/978-1-137-50121-9 Full text for the University of St. Gallen LIBIB 100 1- Foxall Gordon R. 1949- (DE-588)139326499 Verfasser aut LIBIB 856 -- http://dx.doi.org/10.1057/978-1-137-50121-9 Download für Uni Volltext