cam a22 4 4500 390167851 CHVBK 20201009005413.0 cr || |||||||| 161201s2016 gw s 00 eng autom. Import ab Springer MARC Records 08.03.2017/BUME 978-3-658-14861-4 E-Book 978-3-658-14860-7 Druckausgabe 10.1007/978-3-658-14861-4 doi (LIBIB)000403465 (IDSSG)000880039 Springer ger LI-VaLIL FLFHL rda HF5410-5417.5 658.8 23 DEAGID1E03E9E21182A46C1258054004A0864 iCapture Brauneis Sabrina (DE-588)1122045506 Verfasser aut The relationship of body weight and skepticism towards advertising by Sabrina Brauneis Wiesbaden Springer Fachmedien Wiesbaden 2016 Online-Ressource text file PDF rda Forschungsgruppe Konsum und Verhalten Based on the Self-Esteem Theory, Gender Theories, the Cognitive Dissonance Theory and the Social Comparison Theory Sabrina Brauneis investigates the relationship between body weight (conceptualized and measured here using the Body Mass Index (BMI)) and skepticism towards advertising. The first study's findings support a general direct influence of body weight on skepticism towards advertising. The second study finds out that specific products influence the relation of body weight, self-esteem and skepticism towards advertising. The third study discovers seasons as a crucial factor on the relationship. The fourth study shows that overweight models cause higher levels of skepticism towards advertising among normal weight and overweight women. Contents: - Definitions of Overweight, Self-Esteem and Skepticism towards Advertising - Self-Esteem Theory, Social Comparison Theory and Cognitive Dissonance Theory - Influencing Factors - Empirical Studies and Implications. Target Groups: - Researchers and students in the fields of marketing, consumer behavior, psychology and nutrition - Practitioners working in public institutions as well as in (inter-)national health institutions. The Author Dr. Sabrina Brauneis wrote her dissertation under the supervision of Prof. Dr. Ralf Terlutter at the Department of Marketing und International Management at the Alpen-Adria-Universität Klagenfurt, Austria Business Marketing Printed edition 9783658148607 http://dx.doi.org/10.1007/978-3-658-14861-4 Download für Uni Volltext BK020053 XK020053 XK020000 fhlseb libib X noalma ids I bw FL IDSSG HSG HSG ONL HONL000880039 LIBIB FLFHL FLFHL OL - NELFHL1702 Zugriff nur vom Uni-Campus LIBIB 100 1- Brauneis Sabrina (DE-588)1122045506 Verfasser aut LIBIB 490 0- Forschungsgruppe Konsum und Verhalten LIBIB 856 -- http://dx.doi.org/10.1007/978-3-658-14861-4 Download für Uni Volltext IDSSG 100 1- Brauneis Sabrina Verfasser aut IDSSG 490 1- Forschungsgruppe Konsum und Verhalten IDSSG 776 08 Printed edition 9783658148607 IDSSG 856 40 https://doi.org/10.1007/978-3-658-14861-4 Full text for the University of St. Gallen