cam a22 4 4500 390167975 CHVBK 20201009005414.0 cr || |||||||| 161201s2016 gw s 00 eng autom. Import ab Springer MARC Records 08.03.2017/BUME 978-3-658-15037-2 E-Book 978-3-658-15036-5 Druckausgabe 10.1007/978-3-658-15037-2 doi (LIBIB)000403467 (IDSSG)000882510 Springer ger LI-VaLIL FLFHL rda HF5410-5417.5 658.8 23 DEAGIFC9E6034E1E20D7FC1258054005A75EA iCapture Weindel Julia (DE-588)1120931169 Verfasser aut Retail brand equity and loyalty analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing by Julia Katharina Weindel Wiesbaden Springer Fachmedien Wiesbaden 2016 Online-Ressource text file PDF rda Handel und Internationales Marketing / Retailing and International Marketing Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effects on loyalty. Third, she addresses the interdependencies between brand beliefs, retail brand equity, and loyalty within multichannel retail structures. The study is forced through the knowledge that management of retail brands is highly valuable for scholars and managers, because retail brand equity is known to strongly influence consumer behavior in various contexts. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity. Contents: - Sector-Specific Antecedents of Retail Brand Equity - - Reciprocity Between Perceived Value and Retail Brand Equity - Interdependencies Within Multichannel Retail Structures. Target Groups: - Researchers and students focusing on retailing and marketing - Executives and managers interested in the management of retail brands in brick-and-mortar and multichannel retail environments. About the Author: Dr. Julia Katharina Weindel received her doctoral degree from the University of Trier, where she worked at the Chair for Marketing and Retailing Business Marketing Sales management Printed edition 9783658150365 http://dx.doi.org/10.1007/978-3-658-15037-2 Download für Uni Volltext BK020053 XK020053 XK020000 fhlseb libib X noalma ids I bw FL IDSSG HSG HSG ONL HONL000882510 LIBIB FLFHL FLFHL OL - NELFHL1702 Zugriff nur vom Uni-Campus LIBIB 100 1- Weindel Julia (DE-588)1120931169 Verfasser aut LIBIB 490 0- Handel und Internationales Marketing / Retailing and International Marketing LIBIB 856 -- http://dx.doi.org/10.1007/978-3-658-15037-2 Download für Uni Volltext IDSSG 100 1- Weindel Julia Katharina Verfasser aut IDSSG 490 1- Handel und Internationales Marketing Retailing and International Marketing IDSSG 776 08 Printed edition 9783658150365 IDSSG 856 40 https://doi.org/10.1007/978-3-658-15037-2 Full text for the University of St. Gallen